WASHINGTON, D.C., January 19, 2017 — National Tire Safety Week 2017 will be celebrated May 28-June 3, according to the U.S. Tire Manufacturers Association (USTMA), which announced the dates today.

National Tire Safety Week is an USTMA initiative to rally the tire industry in a focused effort to help drivers learn simple yet essential steps to maintain their tires. USTMA is the national trade association for tire manufacturers. 

“Technology and sophisticated engineering are the heart and soul of tires,” said Anne Forristall Luke, USTMA president and CEO. “Tire manufacturers go to great lengths to produce tires for long-lasting, safety performance.  And that commitment to quality extends beyond the factory. Tire manufacturers want to be a resource to consumers to help them understand the importance of regular maintenance to safety, and how best to take care of their tires.” 

Tire manufacturers, retailers and other across the nation work to educate motorists about proper tire care and maintenance. Participating retail outlets join the nationwide effort to promote tire care through advertising, promotions, free tire pressure checks and community and media outreach.

The Be Tire Smart program is funded by USTMA’s tire manufacturer members: Bridgestone Americas, Continental Tire the Americas, LLC, Cooper Tire & Rubber Company, The Goodyear Tire & Rubber Company, Kumho Tire USA, Inc., Michelin North America, Inc., Pirelli Tire North America, Sumitomo Rubber North America, Inc., Toyo Tire Holdings of Americas Inc. and Yokohama Tire Corporation.

For more information on the Be Tire Smart Program and National Tire Safety Week visit www.betiresmart.org.

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About U.S. Tire Manufacturers Association: The U.S. Tire Manufacturers Association is the national trade association for tire manufacturers that produce tires in the U.S. For more information visit www.USTires.org and follow us on Twitter @USTireAssoc.