The primary goal of the WBCSD Tire Industry Project (TIP)—a voluntary, CEO-led initiative, undertaken by
11 leading tire companies—is to anticipate, identify, analyze, and address the potential human health and
environmental impacts associated with tire development, use and management through end of life. TIP has
developed an understanding of the sustainability challenges facing the tire industry, many of which relate to
the existing and potential replacement materials used in tire manufacturing.
TIP employs rigorous scientific analysis to key material considerations, such as tire and road wear particles
(TRWP), nanomaterials, and tire granulates. By evaluating existing literature, supporting research and experiments, and undergoing a system of peer review, TIP has enhanced its understanding of the potential
health and environmental impacts posed by tire materials.