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Sustainability drives the business practices and operating principles of the United States tire industry, from engineering innovations that maximize tire longevity and performance, to ensuring driver and employee safety, to preserving the environment throughout the life cycle of a tire. Those efforts and more were captured in the first sustainability report of the U.S. Tire Manufacturers Association (USTMA), published in 2019. The report laid out USTMA’s sustainability visions for the industry and reiterated its commitment to working toward these visions in partnership with relevant stakeholders, including customers, suppliers, legislators, regulators and NGOs. In that spirit, USTMA conducted a materiality survey of its members
and stakeholders in Spring of 2020 to help maximize alignment with their sustainability priorities in future USTMA programs and communications.

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Sustainability